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AIR STAR AIRLINES GAMBIA Ltd.
The importance of reducing stopovers on a route is a key reason for passenger satisfaction. It also makes flights less tedious and tickets more fairly priced. The only way for an airline to grow is to focus on the needs of the passenger. We need to be a model, that will surely grow throughout the African continent, to offer true air transport services.
The hyper-competitive spirit of north America or Europe cannot work in Africa where the average minimum income is around 110 euros per month. The excessive prices of tickets for west African passengers create a slow development of African airlines.
There is too much talk of business models which are never in line with African states. It is indeed necessary to validate the intrinsic needs of air transport for each state, taking into account the cultural, geographical and social specificities of the said states. As everyone knows: "There can be no prosperous economic development if the development of air transport is weak"
We are entering the West African market for passenger and cargo transport with our airline AIR STAR AIRLINES GAMBIA Ltd.. Focusing mainly on passenger satisfaction with direct flights, without the abuse of intermediate stops. Low fares and a commercial service on board of a higher standard will provide a real economic boost.
What are the opportunities for African air transport?
Air transport in Africa is still very small on a global scale. However, strong GDP growth, accelerated urbanisation of the continent and the development of the middle classes should change this. IATA forecasts that air traffic will grow by an average of 5.7% per year until 2034. The aviation sector offers significant investment opportunities, estimated at over US$160 billion for new aircrafts alone. However, there are still many obstacles to the realise this potential.
Intercontinental routes remain under the guardianship of foreign airlines, which account for more than 80% of the traffic.
The Business Strategy of AIR STAR AIRLINES GAMBIA Ltd.
Optimization of flights in the West African sub-region to meet the needs of its customers.
Creating jobs for the Gambian population in priority and the sub-region, in line with the development of our country.
To offer a commercial service on board of a higher standard ... with free and high-quality services.
Offer a 23 kg extra luggage to passengers.
Always anticipating the needs of our passengers, that is our spirit!
Air travel remains the safest, cheapest and easiest means of transport (especially in a context of poor road infrastructure).
Air transport represents a fantastic opportunity for Africa. With a small footprint, airport infrastructure is way easier to secure and maintain than road and rail!
They are also cheaper, as a 1.2 miles (1800 meters) runway is sufficient for all short and medium-haul aircrafts; The difference in operating costs per miles flown is largely offset by the low maintenance costs of airport infrastructure.
Finally, they are also fairly easy to operate, as they are very well regulated and standardised.
To ensure good profitability and sufficient flexibility between the main destinations of West Africa. Vital actions should be:
Good airline management and a choice of aircraft with a maximum capacity of 90 seats to ensure a minimum load factor of 60%.
Fares that are affordable to the majority of the population of the countries served.
The development of a hub, where the connections between 2 flights do not exceed 1h30 for the passengers.
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